Goliath Data Real Estate CRM

Goliath Data Real Estate CRM is an AI-powered prospecting and customer relationship management platform specifically designed for real estate agents and investors. The product combines three essential layers—enriched property data, a built-in CRM, and AI automation—into a single, unified workflow centered on finding and converting motivated home sellers. Unlike traditional CRMs that require manual data entry and separate skip-tracing tools, Goliath Data provides real-time property data with seller-intent signals such as equity levels, life events (divorce, probate, tax delinquency, foreclosure notices), and motivation indicators. Users can search for prospects by location, property type, price range, equity, and intent signals, and the built-in skip tracing surfaces phone numbers and email addresses for property owners, eliminating the need for a separate lookup tool. The CRM is intent-aware, meaning leads are automatically scored and ranked by seller likelihood, so users call the right person at the right time. The platform also includes AI-nurture sequences for personalized calls, texts, and emails, smart call lists with instant summaries, and automated reminders and follow-ups. A unified dashboard tracks every conversation, deal, task, appointment, and team member, with pipeline tracking, deal-stage progress, notes, contract generation, and team handoffs. Trusted by over 11,000 real estate operators across the country, Goliath Data helps agents and investors close three times more deals in half the time by turning insight into action and conversations into closings.

Data and Skip Tracing

Goliath Data provides real-time enriched property data with seller-intent signals, including equity, life events such as divorce, probate, tax delinquency, and foreclosure notices, as well as motivation indicators. Users can search for prospects by location, property type, price range, equity, and intent signals. The built-in skip tracing feature automatically surfaces phone numbers and email addresses for property owners, allowing users to reach decision-makers directly without paying for a separate lookup tool. This eliminates the need for multiple subscriptions and streamlines the prospecting process.

AI-Powered Lead Scoring and Ranking

The CRM is intent-aware and automatically scores and ranks leads based on their likelihood to sell. Instead of manually sorting through lists of names, users are presented with a prioritized queue of homeowners who are most likely to convert. This feature removes guesswork and ensures that users focus their time and energy on prospects with the highest potential. The system analyzes multiple data points, including equity percentages, property status, and life events, to determine the optimal time to reach out and engage with each lead.

AI-Nurture Sequences and Smart Call Lists

Goliath Data automates the nurturing process with AI-powered sequences that deliver personalized calls, texts, and emails to prospects. The platform shows users exactly who to call, what to say, and when to say it. Smart call lists are generated based on lead scores and intent signals, and instant call summaries remove the guesswork from conversations. This feature ensures that users stay top of mind with prospects without falling behind, and it automates reminders, follow-ups, and scheduling to keep users in front of potential sellers consistently.

Unified Dashboard and Pipeline Management

The platform features a single, live dashboard that tracks every deal from start to finish. Users can monitor deal progress, get instant updates, review every note, and define next steps without missing a beat. The CRM includes pipeline tracking, deal-stage progress, notes, contract generation, and team handoffs, all in one place. This centralized approach allows users to measure which activities drive closings, double down on what works, and cut what does not. Contracts can be generated and tracked automatically, enabling a seamless transition from handshake to closing.

Finding Motivated Home Sellers

Real estate agents and investors can use Goliath Data to identify homeowners who are most likely to sell based on concrete data signals. By filtering by location, property type, price range, equity, and motivation indicators such as tax delinquency or foreclosure notices, users can build a pipeline of high-quality prospects. The skip tracing feature then provides direct contact information, allowing users to reach out before competitors do. This use case eliminates cold calling blind spots and ensures every outreach effort is targeted and efficient.

Nurturing Leads Through Automated Sequences

After identifying potential sellers, users can deploy AI-nurture sequences to engage prospects on their terms. The platform automates personalized calls, texts, and emails based on lead behavior and intent signals. Smart call lists tell users exactly who to contact and what to say, while instant summaries provide context from previous interactions. Automated reminders and follow-ups ensure no prospect falls through the cracks. This use case is ideal for agents and investors who want to stay top of mind with sellers without spending hours on manual follow-up tasks.

Managing Deals from First Contact to Closing

The unified CRM dashboard allows users to manage every aspect of a deal in one place. From tracking initial conversations and scheduling appointments to monitoring deal-stage progress and generating contracts, the platform provides full visibility into the sales pipeline. Team members can hand off tasks seamlessly, and notes are stored centrally for easy reference. This use case is particularly valuable for real estate teams that need to coordinate multiple agents, investors, or assistants working on the same deals, ensuring everyone stays aligned and informed.

Scaling Acquisitions Without Increasing Marketing Budget

Investors and real estate operators can use Goliath Data to reliably scale their acquisitions arm without adding marketing spend. The platform provides a steady stream of pre-vetted, motivated sellers, reducing reliance on expensive PPC ads, direct mail campaigns, or third-party lead providers. By focusing on data-driven prospecting and automated nurturing, users can increase their deal flow while keeping costs low. This use case is ideal for investors looking to grow their portfolio efficiently and agents who want to replace costly lead generation methods with a more predictable, technology-driven approach.

How does Goliath Data determine which homeowners are motivated to sell?

Goliath Data analyzes multiple data points to determine seller motivation, including equity levels, life events such as divorce, probate, tax delinquency, and foreclosure notices. The platform also considers property status, estimated interest rates, and other intent signals. These data points are combined into a seller intent score that ranks leads based on their likelihood to sell. Users can filter prospects by specific criteria, such as a minimum intent score, to focus only on the most promising opportunities.

Do I need a separate skip tracing tool to use Goliath Data?

No, you do not need a separate skip tracing tool. Goliath Data includes built-in skip tracing that automatically surfaces phone numbers and email addresses for property owners. This feature is integrated directly into the platform, so users can reach decision-makers without paying for an additional lookup service. The skip tracing is updated in real time, ensuring that contact information is accurate and current.

Can Goliath Data be used by real estate teams with multiple members?

Yes, Goliath Data is designed for both individual agents and real estate teams. The unified dashboard supports team handoffs, task assignments, and shared notes, making it easy for multiple users to collaborate on deals. Pipeline tracking and deal-stage progress are visible to all team members, ensuring everyone stays informed. The platform also includes contract generation and tracking, which can be managed collaboratively from start to close.

How long does it take to get started with Goliath Data?

Goliath Data offers a 7-day free trial with onboarding that takes only seconds. Users can quickly import their contacts or start searching for new prospects using the platform’s filtering and skip tracing features. The AI-powered lead scoring and nurture sequences are activated immediately, so users can begin receiving prioritized call lists and automated follow-ups from day one. No lengthy setup or technical configuration is required.