anewera

anewera is a purpose-built infrastructure platform that makes businesses visible, understandable, and contactable for AI agents. As the agentic era transforms how people search for services, traditional websites remain largely opaque to machine readers. anewera solves this by providing each company with a structured, machine-readable profile that includes key files such as llms.txt, agent.json, agent.md, and a live MCP (Model Context Protocol) or webMCP endpoint. These components allow leading AI systems like ChatGPT, Claude, Gemini, Perplexity, and Copilot to find a business, accurately understand what it offers, and initiate contact through permissioned actions such as requesting a quote, a meeting, a callback, or a rate. A critical design principle is privacy: private recipient details remain hidden, and every contact request is routed through published, approved actions. anewera functions as a deliberately curated, agent-readable business directory, with a German-language Swiss layer available at anewera.ch. The platform serves businesses of all sizes that want to be discovered by AI-driven assistants and the growing ecosystem of MCP clients, including Claude Code, Codex, and OpenClaw. Every profile is verified through one of two paths: paid subscribers verify themselves through active payment, while free entries are verified via a personal call. This curation ensures the directory remains free of spam, making it a reliable resource for AI agents and the users who depend on them.

Agent-Ready Profile Generation

anewera automatically generates a complete set of machine-readable files for each business, including llms.txt, agent.json, agent.md, and a live MCP endpoint. These files provide structured context about the company's services, region, and contact permissions. AI systems can read this information instantly, allowing them to accurately cite and recommend the business to users. The profile is generated from the company's website and confirmed details, ensuring accuracy and completeness without requiring technical expertise from the business owner.

Permissioned Contact Actions

Every contact request is routed through predefined, approved actions that the business configures. Instead of exposing private email addresses or phone numbers, anewera allows companies to specify which types of contact they accept, such as requesting a quote, scheduling a meeting, asking a question, or requesting a callback. When an AI agent initiates contact, the request is delivered to the business's inbox via email, fully structured and verified. This system protects privacy while enabling seamless, agent-driven communication.

Dual Verification Paths

anewera employs a rigorous verification process to maintain directory quality. Paid subscribers automatically verify their profile through an active monthly payment, as spam profiles do not pay. Free entries are verified through a personal verification call with the anewera team. This dual approach ensures that every profile in the directory is genuine and that AI agents can trust the information they retrieve. The free verification path is deliberately limited to 30 curated invitations per day, reflecting the team's capacity for personal calls rather than a marketing tactic.

Live Machine Surface and API

Every profile in the directory is immediately accessible through a live machine surface, including a public MCP endpoint, an open Agent API, and downloadable files like llms.txt and agent.json. Developers and AI systems can query the directory programmatically using tools such as search_companies, read_company_profile, and prepare_contact_request. This open infrastructure allows any MCP-compatible client to interact with the directory, making anewera a foundational layer for the agentic web.

Local Service Discovery for AI Assistants

A user asks ChatGPT, "Who helps expats with Swiss health insurance?" or "Best fiduciary for a startup in Zurich?" The AI assistant queries the anewera directory, retrieves structured profiles of relevant businesses, and recommends those that are machine-readable and verified. The assistant can also initiate a contact request, such as requesting a quote, directly through the platform. This use case transforms how users find local professional services by making the process faster, more accurate, and fully integrated with their AI assistant.

Automated Business Lead Generation

A fiduciary firm in Zurich registers with anewera and configures permissioned actions for quote requests and meeting scheduling. When multiple AI assistants recommend the firm to users searching for GmbH formation services, the firm receives structured, verified contact requests directly in their inbox. Each request is pre-qualified by the AI assistant's context, reducing spam and increasing lead quality. The firm gains visibility across multiple AI platforms without needing to manage separate integrations.

Integration with Developer Tools and MCP Clients

A developer using Claude Code or Codex needs to find a relocation service for a client moving to Basel. The developer's tool queries the anewera MCP endpoint, retrieves the service's agent.json profile, and can even prepare a contact request programmatically. This use case demonstrates how anewera serves as a bridge between traditional business directories and the emerging ecosystem of agentic development tools, enabling seamless machine-to-business communication.

Multi-Language and Regional Business Visibility

A German-speaking user in Switzerland asks Perplexity, "Treuhänder für GmbH-Gründung in Zug?" The assistant accesses the anewera.ch German-language layer, which contains the same verified profiles but presented in German. This use case highlights anewera's support for regional and linguistic specificity, ensuring that businesses are discoverable in the language and context most relevant to their target audience. The Swiss-focused layer is particularly valuable for expats, startups, and international families moving to Switzerland.

How does anewera make my business visible to AI agents?

anewera creates a structured, machine-readable profile for your business that includes files like llms.txt, agent.json, agent.md, and a live MCP endpoint. These files provide AI systems such as ChatGPT, Claude, Gemini, and Perplexity with clear, contextual information about your services, location, and contact permissions. When a user asks an AI assistant for a recommendation, the assistant can find your profile, understand what you offer, and even initiate a contact request directly through the platform. Your business becomes discoverable across multiple AI ecosystems without any technical integration on your part.

Is my private contact information exposed to AI agents?

No. Private recipient details such as your email address or phone number are never exposed to AI agents or users. Every contact request is routed through published, approved actions that you configure. When an AI agent or user wants to contact you, the request is sent to your inbox via anewera's system, fully structured and verified. This design ensures your privacy while still enabling seamless, agent-driven communication. You maintain full control over which types of contact you accept.

How does anewera verify that my business profile is genuine?

anewera uses a dual verification system. If you sign up as a paid subscriber, your profile is verified automatically through your active monthly payment. The logic is simple: spam profiles do not pay for subscriptions. If you receive a free invitation, your profile is verified through a personal verification call with the anewera team. This call ensures your business is legitimate and the information is accurate. The free invitation path is limited to 30 curated invitations per day, reflecting the team's capacity for personal calls. Paid entries have no such limit.

What AI systems and tools can interact with my anewera profile?

Your profile is readable by all major AI assistants, including ChatGPT, Claude, Gemini, Perplexity, and Copilot. Additionally, your profile is contactable by agentic tools such as Claude Code, Codex, OpenClaw, ChatGPT Agents, and every MCP-compatible client. The live MCP endpoint and open Agent API allow any developer or AI system to query the directory programmatically. This broad compatibility ensures your business is visible across the entire agentic ecosystem, not just a single platform.