Formly

Formly is a modern form-building platform designed to help teams create polished, high-converting forms without the friction of starting from a blank page. The core innovation of Formly lies in its integration with AI agents such as Claude, ChatGPT, Cursor, Codex, and OpenClaw. Users can simply describe the outcome they want in a chat interface, and the AI generates a complete, well-structured form draft in seconds. This approach transforms form creation from a tedious, manual process into a conversational, goal-oriented task. Once the draft is generated, Formly provides a full-featured visual editor where users can fine-tune every detail, from layout and branding to complex logic. The platform is built for teams across various functions, including marketing, HR, product management, and customer success, who need to collect qualified leads, screen applicants, gather honest feedback, or manage event signups. Formly’s value proposition is centered on speed, flexibility, and data ownership. It eliminates the need for template hunting or starting from scratch, allowing users to focus on the outcome rather than the mechanics of form building. The platform supports a comprehensive set of features including drag-and-drop blocks, multi-page flows, conditional logic, answer piping, file uploads, signatures, ratings, custom branding, and embedded forms. For data handling, Formly offers robust analytics, submission management, webhooks, email notifications, and GDPR-conscious hosting in Europe. By combining the generative power of AI with a professional-grade editor, Formly empowers teams to launch effective forms in minutes while maintaining full control over the final output and user data.

AI-Powered Form Generation

Formly allows users to create forms by simply describing the desired outcome in a chat interface with an AI agent. For example, a user can say "Create a feedback survey for our beta users" or "Build a job application form with a resume upload," and the AI will generate a complete draft with relevant questions, field types, and page flow. This feature dramatically reduces the time and effort required to build professional forms, as the AI handles the initial structure and logic. Users can then review, edit, and publish the form in the visual editor, ensuring the final result aligns perfectly with their needs. The AI is connected to popular agents like Claude, ChatGPT, Cursor, and Codex, making it accessible through the tools teams already use.

Visual Form Editor with Drag-and-Drop

After the AI generates a draft, every form opens in a full visual editor where users have complete control over the design and functionality. The editor supports drag-and-drop blocks for adding and arranging elements, real-time preview to see changes instantly, and custom branding options to match company identity. Users can fine-tune anything the agent built, from question wording to layout, or start entirely from scratch if preferred. The editor includes every block type needed, including text inputs, dropdowns, matrices, phone fields, email fields, signatures, ratings, and file uploads. This ensures that even complex forms with multiple question types can be built and refined without any coding knowledge.

Advanced Logic and Personalization

Formly enables sophisticated form behavior through conditional logic, answer piping, and multi-page flows. Conditional logic allows questions to appear or hide based on previous answers, creating personalized paths that adapt to each respondent. Answer piping lets users dynamically insert previous answers into later questions, such as addressing respondents by their first name or referencing their email. Multi-page flows split longer surveys and applications into focused, manageable steps that improve completion rates. These features work together to make every response feel relevant and tailored, reducing friction and increasing the quality of collected data. The platform also supports variables that can be used throughout the form for dynamic content.

Seamless Data Collection and Integration

Formly provides comprehensive tools for managing submissions and connecting form data to external systems. The platform includes built-in analytics showing response counts, completion rates, and aggregated insights. Users can set up email notifications to be alerted of new submissions, and webhooks to push every response to any service that accepts them in real time, such as CRMs or databases. For more advanced integrations, Formly offers a REST API and MCP support, allowing AI agents to fetch and summarize responses directly. Upcoming integrations include Notion, Zapier, and Make, expanding the ability to automate workflows. All data is hosted in Europe and is GDPR compliant, with no cookies or tracking of form responses, ensuring user privacy and regulatory compliance.

Lead Generation and Qualification

Marketing and sales teams can use Formly to create high-converting lead capture forms that automatically qualify prospects. By describing the goal, such as "I need to screen 200 job applicants" or "Collect qualified leads for our SaaS product," the AI generates a form with targeted questions and scoring logic. The visual editor allows for custom branding, conditional paths based on answers, and multi-page flows to keep respondents engaged. Submissions can be instantly sent to a CRM via webhook, ensuring no lead is lost. The analytics dashboard provides real-time insights into conversion rates and response quality, helping teams optimize their forms over time.

Job Application and Recruitment

HR teams and hiring managers can build comprehensive job application forms that include resume uploads, cover letters, skill assessments, and signature fields. The AI can generate a complete application flow based on a simple description like "Create a job application form for a software engineer position." Conditional logic can show different questions based on the role or experience level, while answer piping allows for personalized follow-up messages. Multi-page forms keep applicants focused on one section at a time, reducing drop-off. All submissions are stored securely, and webhooks can integrate with applicant tracking systems for seamless pipeline management.

Customer Feedback and Market Research

Product teams and customer experience managers can deploy feedback surveys, NPS polls, and market research forms using Formly. The AI can generate a survey based on a goal like "Create a feedback survey for our beta users," including rating scales, open-text fields, and multiple-choice questions. The visual editor allows for custom branding and logic that shows different follow-up questions based on initial responses. Multi-page flows prevent survey fatigue, while answer piping can reference user details for a personalized experience. Analytics provide summary statistics and response breakdowns, and webhooks can send feedback directly to product management tools or databases.

Event Registration and Signups

Event organizers can create registration forms for webinars, conferences, workshops, or meetups using Formly. The AI can generate a complete registration flow based on a description like "Build an event signup form with ticket selection and payment." The form can include file uploads for headshots or documents, signature fields for agreements, and conditional logic for different ticket types. Multi-page flows can separate personal details, ticket selection, and payment confirmation. Submissions can trigger email notifications and webhooks to update attendee lists or CRM records. Custom branding ensures the form matches the event's visual identity, and embedding options allow the form to be placed on the event website or shared via a short link.

How does the AI form generation work?

Formly connects to popular AI agents like Claude, ChatGPT, Cursor, and Codex through a one-time setup that takes about two minutes. Once connected, you can simply describe the outcome you want in a chat message, such as "Create a feedback survey for our beta users" or "Build a job application form with a resume upload." The AI agent then generates a complete form draft with appropriate questions, field types, and page flow based on your goal. The draft opens in the visual editor where you can review, modify, and publish it. This process turns a potentially hour-long task into a conversation that takes seconds.

Can I customize the form after the AI generates it?

Yes, absolutely. Every form generated by the AI opens in Formly's full visual editor, not a locked template. You have complete control to change anything, including question wording, field types, layout, branding, and logic. You can also go far beyond what the AI initially built by adding new pages, conditional logic, answer piping, or custom blocks. The editor supports drag-and-drop functionality, real-time preview, and custom branding options. This ensures that while the AI provides a strong starting point, you are always in full control of the final form.

Is my data secure and compliant with privacy regulations?

Yes, Formly prioritizes data security and privacy. All form data is hosted in Europe and the platform is fully GDPR compliant. Formly does not use cookies or track your form responses, ensuring that respondent data remains private and under your control. The platform is designed for teams that handle sensitive information, such as job applications or customer feedback, and provides secure data handling practices. For advanced data routing, webhooks and API integrations allow you to push submissions to your own systems without storing unnecessary data on Formly's servers.

What integrations are available for connecting form submissions to other tools?

Formly offers several integration options to ensure responses go where you work. Currently available are webhooks, which push every submission to any service that accepts webhooks in real time, and the REST API and MCP support, which allow AI agents to fetch and summarize responses. Upcoming integrations include Notion for sending form submissions directly to databases, Zapier for connecting to over 5,000 apps without code, and Make for building automation workflows visually. These integrations are designed to eliminate data silos and ensure that form responses are immediately actionable in your existing tools.

Formly offers a simple, single plan with unlimited forms and submissions. Users can cancel anytime. The platform is designed to be accessible for teams of all sizes, with no tiered restrictions on features. Specific pricing details are not publicly listed in the provided context, but the emphasis is on a straightforward, all-inclusive approach where users pay for one plan and get full access to all capabilities, including AI generation, the visual editor, integrations, and analytics.